Listener Driven Radio (LDR) Names Victor Caballero, Vice President of Programming

Listener Driven Radio (LDR), a global leader in interactive platforms for radio, announced the addition today of Victor Caballero as Vice President of Programming. Caballero will work with LDR affiliate stations to achieve ratings success using LDR software.

Victor Caballero has been developing music programming in the CHR, Rhythmic, Urban, and Spanish formats since 1995 with a track-record of success in San Antonio, Dallas, San Diego and Los Angeles. A pioneer in bi-lingual programming in the US, Caballero’s experience includes programming and on-air work at KXTN-FM/San Antonio, KRBV-FM/Dallas, KXOL-FM/Los Angeles, and a number of internationally syndicated shows with the Radio Express Network.

Daniel Anstandig, President/CEO of Listener Driven Radio said, “With over 100 radio stations now using LDR software to make their programming interactive, we have been recruiting key talent to our team. We have 15 people now at LDR who work with stations every day to achieve ratings, revenue, and web traffic on the LDR platform. Victor brings an exceptional programming track-record and mindset of innovation to LDR.”

Caballero commented, " LDR is the future of radio and I'm thrilled to be a part of such an innovative team. Today's radio listener has developed new listening habits, and LDR takes those into consideration by providing a truly interactive experience. LDR has already written many success stories in various markets around the world, and I look forward to working with LDR’s partners and affiliates to create many more together!”

About Listener Driven Radio
Listener Driven Radio is a global leader in interactive audio software. Its LDR.1 and LDR.Takeover platforms are on the air at over 100 radio stations, networks, and broadcast groups in the USA, Canada, and Europe, reaching over 30 million listeners monthly. LDR software empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. The LDR platforms offer ratings and revenue growth opportunities, turning broadcasts into crowdcasts and offering valuable digital marketing opportunities. More information is available on LDR at http://www.listenerdrivenradio.com.