Listener Driven Radio (LDR) Launches "Station Sales Support"

Listener Driven Radio continues its market leading pace, announcing the launch of a new Station Sales Support service for its affiliates. Now, radio stations using LDR.1 and LDR.Takeover listener interactive software will have access to turnkey sales kits, sales training, and sales research support to help them immediately monetize either platforms with local advertisers.

Station Sales Support will be provided by broadcast sales veterans Tracy Gilliam and Janice Klemmensen of TopLine Matters, who entered into an exclusive agreement with LDR to offer custom sales kits and training to LDR affiliates.

LDR measures its success with each radio station by the station's ratings, revenue, and web traffic performance. "This year, I have watched LDR affiliates achieve consistent and sustained ratings growth as well as increased web traffic using LDR's software," said Tracy Gilliam, President of TopLine Matters. "Our goal in working with LDR affiliates will be to help them sell sponsorships related to LDR that far exceed the value of the inventory they barter for use of the LDR platform."

"Tracy Gilliam and her team at TopLine Matters are the best in the business when it comes to sales training and sales research. Now, all LDR stations will have access to her team's brilliant approach in monetizing LDR in their local market," said Daniel Anstandig, President of Listener Driven Radio. "LDR has become a proven digital solution to grow broadcast ratings and web traffic. Now, we are expanding our focus to make it a strong digital sales solution."

Twice per month, LDR sends progress reports to all Program Directors, General Managers, and Sales Managers using the platform to show them how listeners are interacting with their station online. Each progress report will also include qualitative research that can be used by local sellers to maximize revenue opportunities related to local marketing campaigns.