106.5 The Arch in St. Louis Announces U CALL IT LIVE with Listener Driven Radio

Beginning Monday, June 6, 106.5 The Arch (WARH/St. Louis) is launching a new audience-interactive night time show known as U CALL IT LIVE! Using Listener Driven Radio's (www.listenerdrivenradio.com) LDR.Takeover platform, listeners will control the songs that play minute-by-minute on the top-rated station through its website at www.1065TheArch.com. The show will air between 8pm – 12am every weeknight.

Arch listeners will determine what the radio station will play, and music programming on The Arch will be automatically adapted to listener’s voting in real time using LDR. On-air host, Steph Duran, will have the ability to thank, comment or send a shout out to listeners instantly through Facebook and Twitter, as well as through The Arch website, as the listeners interact with The Arch’s U CALL IT LIVE show.

Program Director Kevin Robinson notes, “106.5 The Arch’s U CALL IT LIVE is a first for the St. Louis radio market. By utilizing the power of social media and Facebook through LDR's platform, this new evening feature will provide instant influence and interaction among our listeners, as well as create a larger community and close connection with listeners and their friends.”

LDR President Daniel Anstandig commented, "The Arch is a one-of-a-kind brand. We are excited to work with the Hubbard Broadcasting team in St. Louis to bring this new level of interaction and connectivity to such a successful community-oriented station."

For more information about U CALL IT LIVE, please contact Kevin Robinson, 106.5 The Arch Program Director, at (314) 983-6229 or via email at kevin@1065TheArch.com

For more information about LISTENER DRIVEN RADIO, please contact Daniel Anstandig, LDR President, at (216) 965-5440 or via e-mail at daniel@listenerdrivenradio.com