94.9 The Bull Gives Control to Atlanta Listeners with Listener Driven Radio

Listener Driven Radio (LDR), the leader in interactive audio programming software, today announced Clear Channel's WUBL 94.9 The Bull as its newest affiliate.

Atlanta's 94.9 The Bull will use white-labeled LDR to power its "Bull Tunes on Demand" feature, which allows the audience to pick songs that play through the hour. Listeners can vote and affect the radio station's music in real-time at www.949thebull.com.

Dan Persigehl, the recently named Program Director of WUBL said, "Country music fans are passionate and opinionated. We think it's important to give our audience a voice in what's played. Now, with Listener Driven Radio, the music every hour is steered by our listeners. It's a ground-breaking way to do country radio."

“Our goal is to harness the passion of Atlanta's country radio audience to power PPM ratings success and web traffic for WUBL,” said Daniel Anstandig, President of LDR. "We are proud to work with Clear Channel Atlanta, Dan Persigehl, and his team."

LDR recently signed Clear Channel's WISX/Philadelphia, WAXQ/New York, as well as twenty-two other major and medium market affiliates.

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ABOUT LISTENER DRIVEN RADIO (www.listenerdrivenradio.com):
With more than 40 affiliate stations, networks, and broadcast groups in the USA, Canada, and Europe, LDR is ground breaking software that empowers listeners to become on-air programming collaborators, fostering loyalty via real time interaction. Listeners can access a radio station’s playlist via mobile or the station’s website and vote for their favorite songs. Input and voting from listeners directly affects the music played on the station. The platform also automatically emails and instant messages listeners who opt in, informing them that their favorite track plays on the air and impacting PPM results.

ABOUT CLEAR CHANNEL COMMUNICATIONS:
Clear Channel Communications, Inc. (OTCBB:CCMO) is a global media and entertainment company specializing in mobile and on-demand entertainment and information services for local communities and premiere opportunities for advertisers. Based in San Antonio, Texas, the company's businesses include radio and outdoor displays. More information is available at www.clearchannel.com.