LDR is a new model for radio, shifting stations from "broadcasts to crowdcasts."℠ Listeners vote, and your programming is affected in real-time.

With LDR, radio stations can reach listeners through their station website, mobile (SMS and iPhone), and viral-widget. Listeners can embed your widget onto their sites the same way they embed a YouTube video.

Then, LDR engages listeners, constantly absorbing their input, votes, and comments about your station’s music. This creates a community around your radio station’s brand.

Finally, LDR adapts your radio station’s programming based on listener feedback and parameters preset by the Program Director.

LDR ties in directly to your radio station automation system, feeding real-time commands into your station automation system based on the latest crowd-input. Take a tour of the system here!